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SURVEYING THE LANDSCAPE
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Pirate Notebook No. 267
Friday, April 28, 2006

By Denny O'Brien

ECU should avoid rivals' miscues

©2006 Bonesville.net

East Carolina can learn from Memphis’ near mistake. Better yet, it should make a mental note of UNC-Wilmington’s colossal blunder.

In the case of the Pirates’ Conference USA rival, it was the lack of urgency with which the contract negotiations of a high-profile basketball coach were handled. Though the end result proved favorable for Memphis, its lack of expedience in appropriately rewarding John Calipari for his accomplishments nearly miffed the coach all the way to Raleigh.

And for more than $2 million, who could blame him? Certainly not me.

Wilmington wasn’t quite as fortunate, but that was by design. Apparently athletics director Mike Capaccio convinced himself that coaches like the highly successful and underappreciated Brad Brownell are a dime-a-dozen, and that his current coach’s résumé wasn’t polished enough to command the modest contract extension that was requested.

Couple that with an apparent strategy by which Cabotchio self-servingly aided in Brownell’s exodus, and you might say that he was schooled at the Mike Hamrick Institute for Athletics Administration. My guess is he graduated Cum Laude.

In the wacky world of college athletics, this isn’t a new release on the AD bookshelf. Many administrators are oddly more reluctant to pay the market price for their current coach than they are for a replacement that lacks slam-dunk credentials.

Given that mindset, it should be no mystery why coaches often float their names when intriguing openings appear, because in the uncertain business of college coaching, loyalty is the one benefit on which it is difficult to place a price. And since it is in such short order, administrators and fans cannot and should not hold grudges against coaches who entertain offers from interested, deep-pocketed suitors.

That’s a scenario in which East Carolina could easily find itself in the not-so-distant future — and it’s one that AD Terry Holland should try to avoid by taking proactive measures.

The last time I checked, Skip Holtz makes just over $400 thousand per year. That’s minimum wage within the Division I-A coaching ranks, and it is significantly lower than what he should command given what already has been accomplished under his watch.

In just one season, Holtz conquered one of the stiffest challenges that any ECU coach has faced. He inherited a house divided and quickly restored it by generating a level of trust and confidence among his players, as well as within a constituency that had almost resigned itself to an ongoing defeatist existence.

Holtz did that first by hiring assistants who possess the type of credentials that typically pepper the staffs of the nation’s elite programs. The result was a significant upgrade in player evaluation and development, not to mention game preparation and management.

That ultimately produced a win total that almost doubled John Thompson’s two-year tenure. It also set a foundation from which the staff impressively inked Conference USA’s top recruiting class.

That was year one. And if that’s not enough to make a significant long-term commitment to a coaching staff, I don’t know what is.

Naturally some might question the sanity of that mindset given East Carolina’s current financial standing. Truthfully, you would be hard-pressed to find many institutions that have employed more head coaches from revenue-producing sports over a five-year period.

That said, loyalty and commitment don’t have to overextend the checkbook. In fact, Holland would be wise not to write substantial checks without sacrificial commitments from his most loyal donors.

But that doesn’t mean East Carolina can’t sweeten Holtz’s deal with creative thinking.

For starters, Holtz deserves a package that guarantees $500K annually and an extension beyond the token one-year rollover, both of which are manageable. It also would be smart to grant each assistant some security beyond the one year that is the industry standard.

Beyond that, ECU could make increases to current incentives and sprinkle Holtz’s contract with additional ones. A perk that could be mutually beneficial to the coach and his employer would be an attractive annuity for a decade of service.

Bonuses for sellouts, as well as victories on national television and against Top 25 teams and in-state rivals are examples of thinking outside the box.

So is a financial reward for any Signing Day class with a consensus ranking inside the Top 40.

OK, so maybe that last one’s a stretch.

What isn’t a stretch is the suggestion that Holtz and his staff have proven themselves worthy of a more ambitious commitment from East Carolina. While it is no guarantee that ECU would receive a return on that investment, the rewards for doing so seem to outweigh the risks.

That’s why Holland should take a bold step and pursue a more significant monetary commitment to Holtz.

Wilmington and Memphis already have displayed models that shouldn’t be followed.

ECU should do everything in its power to avoid similar scenarios in the future.

Send an e-mail message to Denny O'Brien.

Click here to dig into Denny O'Brien's Bonesville archives.

02/23/2007 02:03:01 AM

 

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