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Dynamics beyond the sidelines
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More
Than a Game
Saturday, April 5, 2003
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By Ron Cherubini
Staff Feature
Writer |
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The Travelin’ Man: Spreadin’ the Pirate Gospel
Pirate Club Snapshot |
Location:
3rd Floor of Ward Sports Medicine Building
Started:
1961-62 by Dr. Leo Jenkins as the Century Club
Membership:
8,000
Chapters:
43
States:
NC, SC, VA, MD
Endowment:
$6 million
Annual
Scholarship support: Approximately $2.5 million/year
Recent key
projects: The Murphy Center, The Baseball Stadium
Staff:
Board of Directors for 2003-04:
Matthew T.
Boykin, II - Greenville
Louis P.
Forrest - Winston-Salem/Chocowinity
Grant Jarman -
Greenville
Mark Meltzer -
Greenville
Joseph L.
Wallace - Sanford
Board of Directors for 2002-03:
Willard H.
Colson, Jr. (Greenville)
Dennis G. Jones
(Cary)
Tony R.
Misenheimer (Rockwell)
D. Reid Tyler
(Raleigh)
Samuel J.
Wornom, III (Sanford)
Pirate Club Working Staff:
Executive
Director: Dennis A. Young
Associate
Director: Mark Hessert
Assistant
Director: Mick Crawford
Assistant
Director: Matt Maloney
Special
Projects: Shannon A. Padrick
Secretary: LaTrenda
S. Britt
Data
Control: Beth Everett
Office
assistant: Lisa Hagen
Systems
Coordinator: Pete Triebenbacher
Legal
Counsel: Walter Hinson
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( Second in a three-part series
about the inner workings of the Pirate Club )
On the road with 'Big
Guy'
©2003 Bonesville.net
So,
here’s Matt Maloney, on a typical business trip for the East
Carolina University Pirate Club:
It’s August, with the first kickoff not too far off,
and Maloney is out preachin’… preachin’ the gospel according to ECU
Athletics. His week started off in Greenville and by Friday, the travelin’ assistant director of the Pirate Club has already been to
Columbia, SC, then Atlanta, up and over to Charlotte, down the road
to Mooresville, through Winston-Salem and finally – albeit
temporarily – in Raleigh, within earshot of home.
When he's not on the road spreading
the 'gospel,' Pirate
Club assistant director Matt Maloney preaches it on the
phone.
Photo: ©2003 Bonesville.net. (Sara Macias) |
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But, the comfy confines of Greenville will have to
wait. See, Maloney needs to be in Richmond in a day or so and then
to Washington, DC. He is stumping… stumping for dollars for his
favorite endeavor: the ECU Pirates.
“It’s Purple Passion, brother,” Maloney said. “The
whole thing is to spread the gospel… the gospel of the Pirates every
day. No matter where we are… out at the chapters, in Greenville… we
have to show how much passion we have for our program if we expect
others to give.”
Maloney and his ECU Pirate Club brethren clearly
believe in what they are selling and the rep better known as “the
Big Guy” has logged his share of miles and then some. And for every
one of those miles, Maloney is focused on one thing and one thing
only, sharing the message that is ECU.
“I like to say, ‘Ask Bill Askew and Al Wainwright
about how many miles I put on a car, since they provide our cars,’”
Maloney said. “I’ll put it this way… the 3,000 miles always come way
before the three months for an oil change.”
For Maloney, it is truly a labor of love and he hopes
it shows in every handshake, phone call, and letter.
“When I am asking for a gift, I’ve got to show how
much I love East Carolina,” he said. “To be genuine is the only way
to appear genuine. The job is very rewarding because we know we can
make a difference for our fine student-athletes and for the
university in the years to come.”
With the Pirate Club circling 2003 as a strategic
fundraising year, Maloney admits that now more than ever, he has
been energized to get out and get to the business of raising the
funds necessary to meet the aggressive plans of the club for next
year.
“It’s truly the life of a Pirate,” Maloney said. “A
good challenge (put out) in front of you. Pirates never quit,
brother. A Pirate is always going to come out fighting and work
harder. You just have to continue to go, achieve success. And when
you find a little success, you want more and you work harder for it.
“Our entire staff works together and goes hard. Guys
like Walter Williams, going out on tour with us. Here is a guy who is
not only giving money, but he gives his time. He is right there with
you ‘cause he loves it.”
Maloney is also a competitive guy and when he feels a
little bit of a drain coming on, he need only look around
Conference-USA.
“We have competition all around us,” he said. “Not
only in our state, but in Conference-USA. We want to beat Louisville
on the field, on the court, and we want to out-fundraise them.
Dennis (Young) sets our goals high, because we want the highest
level. We like to be talked about around the country.”
When Maloney arrives at a chapter banquet or meeting,
he knows a few things. First, donor level means little when it comes
to the value of involvement, and second, nobody is there to hear him
talk.
“We have a genuine appreciation for everybody, no
matter if they give $75 or are Golden Saber level,” Maloney said.
“They all make a difference. I remember when Walter joined at first,
he gave a hundred dollars. Of course, he’s given millions since, but
the point is that everybody starts at a certain level and we want
them to feel good about it, no matter how much. Those same people
are the ones that become bigger and bigger donors.”
The main travel time for Maloney and his mates is
from February to May.
“They are all there to hear what our coaches have to
say, and we know that,” Maloney said. “We use the spring banquet
tour to energize our base, and no matter whether it is the first stop
or the 19th stop, we have to have real enthusiasm and we
remain that way for the whole circuit. We use the football,
basketball, and baseball seasons as opportunities to spend time with
our donors.”
Among his tasks, Maloney not only gets out to the
chapters, he also looks to develop new chapters, arrange social
events, and look for alternative ways to spread the gospel.
“We try to take advantage of geographical
opportunities,” he said. “A great example was when we went to the
TCU game. We had a tailgate in Ft. Worth. Myself and Dick Jones, who
is a Super Pirate, arranged it, and we had about 60 people show up
from the Dallas-Ft. Worth area. At that event we saw some $75
members jump to Skull & Crossbones level.”
In true preacher fashion, Maloney said that it was
not the Pirate Club representatives, but rather, the true Pirates
around the country that are critical to membership.
“Everybody out there is a Pirate rep,” he said. “If
you see someone and ask them if they are a Pirate Club member, it’s
amazing how many people will get involved just for being reminded.
And it’s not always just graduates. We have many friends who just
get hooked on the Pirates.”
One of the goals for 2003 is to move closer to the
10,000-member benchmark. It is critical for the future of the ECU
programs that this milestone be hit. Maloney need only look to the
teams themselves for additional motivation when he is feeling like
he can’t drive another mile.
“What is really, really rewarding is seeing the
impact on the student-athletes,” he said. “But just as rewarding
are all of the relationships you develop. Pirates are family, man.”
Maloney said that the success of the hoops program
and the enthusiastic participation that Coach Bill Herrion brings to
the Pirate Club efforts have made his job a little easier.
“Basketball success has really helped our efforts,”
Maloney said. “Now fans are excited for the next season (after
football). They know that Coach Herrion has the program going in the
right direction and Coach is very good about getting out and
speaking with the donors. He adheres himself to make people want to
give and that definitely helps. We are making that (basketball)
ticket a hard one to get. We will be reassigning seats in Minges
soon and people are already calling trying to find out how they
can ensure that they get better seats. I tell them, move up (the
PC donor list).”
Maloney said all the coaches have responded well.
“Collegiate athletics today,” he noted, “the coaches
know how important they are to raising money. The bottom-line is
that Pirate Club members want to talk to the coaches in person. The
coaches know that and have responded well. And former players, guys
like Ernest (Byner) and George (Koonce), come through as speakers at
different events.”
The Pirate Club has indeed set in stone some steep
marching orders for its representatives, but with Pirate-like
commitment, all have embraced the call.
“We definitely want to have this program on solid
ground (in the next 10 years),” Maloney said. “We need 10,000-plus
members, be fully-funded for all sports, and heavily endowed. The
basketball team and the baseball stadium have been a big help this
year. The football team… having a bad season makes it tough. Nobody
wants to be happy when you lose. We need more people, have a bigger
audience… we want to have a great overall athletic program and, hey,
why not compete for that Sears Cup!”
As Maloney gets set for another traveling road show,
he takes stock of where he is.
“I really feel at home here in Greenville,” he said.
“It is a special place. I’ve got the passion. There is still a lot
to do here.”
And a lot of miles to go.
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Cherubini's Bonesville archives.
02/23/2007 02:33:28 PM
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